The Wiz Live! | On-Air Promotions & Main Title
Art Direction, Concept Development & Design
NBC aired the live musical event The Wiz Live! on December 3, 2015. Featuring the All-Star cast of Queen Latifah, Mary J. Blige, Common, David Alan Grier, Elijah Kelley, Ne-Yo, Amber Riley, Uzo Aduba, Stephanie Mills and introducing Shanice Williams as Dorothy, The Wiz Live! was a huge hit with both critics and the general audience alike.
We had the opportunity to lead the creative process for a wide range of needs that proliferated in encompassing everything from On-Air Promotions to Digital Units and cross platform advertising. The amazing production design and costuming provided stunning elements to work with in creating the brand package. Undoubtedly, this was a vastly rewarding experience to work with a talented and committed team and see this high volume undertaking come to fruition and garner so much appreciation.
CREDITS
Director: Brad Gensurowsky
Director of Photography: David Waterston
Director of Photography: David Waterston
Creative Director: Dean McFlicker
Art Direction, Concept Development, & Design: Grant Okita
Design, 3D Modeling, Compositing & Animation: Brian Williams
Rotoscoping: Tim Norman, Deane Boeka
This project was produced at NBCUniversal.
On-Air Promotions
Design Process & Breakdown
Concept Development
We began developing concepts that would allow us to showcase the characters in the Land of Oz. Placing the four friends on the iconic Yellow Brick Road worked well in creating the perfect story bed, dynamically taking the viewer through Oz and keeping the fun narrative on track.
Concept Development | Fly Down Storyboard
Storyboard Artist: John Nelson
Storyboard Artist: John Nelson
Concept Development | Walk Reveal Storyboard
Storyboard Artist: John Nelson
Storyboard Artist: John Nelson
The Land of Oz
Empirical Studio produced the live show's vibrant and fantastic production design. We designed and built our environments to tie into the look and feel set forth by the show.
Production Design | Scarecrow's Corn Field
Designed by Empirical Studio
Designed by Empirical Studio
Production Design | Poppy Field
Designed by Empirical Studio
Designed by Empirical Studio
Production Design | Forest
Designed by Empirical Studio
Designed by Empirical Studio
VFX Breakdowns
Final End Tag Design
Come on and ease on down the road...