The Voice (Season 6) | On-Air Promotion Brand Package
Direction, Concept Development & Design
Direction, Concept Development & Design
Shakira & Usher came back to join Adam & Blake for Season 6 of The Voice. We capitalized on their return and added star power with diamond encrusted double fist bumps to camera and some exciting competition.
I had the opportunity to shoot the talent and craft the branded look for the season, working with a talented team to create an attractive package that captured the tone and tenor while inviting audiences to invest in NBC's rich, high energy hit show.
CREDITS
Creative Director: Brad Gensurowsky
Director: Grant Okita
Director: Grant Okita
Concept Development & Design: Grant Okita
Director of Photography: James Belkin
Director of Photography: James Belkin
Producer/Editor: Eric Zlotorinski
This project was produced at NBCUniversal.
Key Art
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ebd121b209771061c3ece6396f267502/aedd6c6d8153e573a9bcb61e_rw_1920.jpg?h=89ddccc1137edafafd4a30c98bb08715)
Style Development
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ebd121b209771061c3ece6396f267502/75b9fa53a846d9c4410d1678_rw_1920.jpg?h=c16420b728393ec3145c2a14b7921416)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ebd121b209771061c3ece6396f267502/d846645bb335787ac697add8_rw_1920.jpg?h=87b512def8da91b917433f2c75394d4e)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ebd121b209771061c3ece6396f267502/d360402bf156103cb8f00f5f_rw_1920.jpg?h=5e851c69781441175f4ab262c1fdd521)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/ebd121b209771061c3ece6396f267502/e43e0ba572034aab798a294e_rw_1920.jpg?h=55eba16218e78253a762dc17c429fa10)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/ebd121b209771061c3ece6396f267502/adf61969285f32dca89cf8a5_rw_1920.jpg?h=9e0fb17c42f04d3cb60d3f393279c847)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/ebd121b209771061c3ece6396f267502/d1cdcf08c1b16ae30f5064c8_rw_1920.jpg?h=dd99e9e9e2993a6b1731601d29f6dfd4)
Season 6 Modeled Logo
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/ebd121b209771061c3ece6396f267502/8d4577207343c5630e079301_rw_3840.png?h=0fb0fcbace6c490c3179fe3559fd6a0d)
Those lips don't lie.