Making It | Season 2 Teaser
Creative Direction, Concept Development & Design

For the sophomore season of Making It, we built on the creative, whimsical nature of the show to create a world that was both crafted and practical.  Forests of paper trees and running streams of shimmering cellophane set the stage for a crafty campfire and marshmallow toasting.  Hand-crafted puppets (done by the director himself), and a playful dragon brought to life help to shape the wonderfully warm story being to by Nick Offerman and Amy Poehler.  The crafting of the spot seamlessly takes you in and out of practical and CG/VFX while telling a story based in imagination and reality.  As creatives, projects like this one offer us the opportunity to spread our wings and have fun and that's when the magic happens! 

2020 Indigo Award - GOLD Award

President, NBC Entertainment Marketing & Digital: Len Fogge
EVP, On-Air Marketing & Video Creative: Ron Hayes
SVP, Original Production: Tracy Grandstaff
VP, Video Design & MAGIC: Kari St. Clair

Creative Director, Video Design & MAGIC: Grant Okita
Design: Brian Williams, Grant Okita, Tim Norman
2D & 3D Lead: Brian Williams
3D Animation & Modeling: Brian Williams
VFX & Compositing: Tim Norman

Director: Ryan Sage
Director of Photography: Chuck Ozeas
Producer: Warren Farnes
Art Director / Production Designer: Marcelle Gravel
Writer: Michael Loprete

This project was produced at NBCUniversal.

On-Air Promotions


Tell me a story.

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